Self-worth, value; pride in pricing, work and service – not afraid to talk about costs
Dealing with objections – “Which bit do you want me to leave out?”; 1 unit is not 6 minutes, it is 6 minutes plus x number of years’ experience
Do not shave
Everything I am going to tell you is inter-linked and impacts time recording and money in some way
Raising fees
Each piece of work is profitable
Record all time
How to differentiate yourself – impact on charging well
HOW TO FIX PRICE – cushions and factors etc
General
Magic Triangle
My Background
BCDE – losing money / making money
Utilisation
5 ch = £30,000 per month!
1 hour = £72,000 per annum!
No extra work
Ideal fee-earner
Focus on TR, not billing
Prices
Push and tell
“this is how we work” – first interaction
VALUE
Magic triangle
Self-worth, pride in pricing, value
MOA
Can’t change if under-record
FFBV
Magic Triangle
Magic Triangle
Magic Triangle
Value and client care
Service
Charge your worth
ALL PHASES of estimates
Why the triangle works to reduce debt, etc
Differentiators and pricing
Organisation
Family Law Example
Magic Triangle
Manage expectations
Daily tasks
Delegation – push and tell – very important
Pillar to post
Structure of fee earners
Push and tell = service = charge worth, value, not price
Prioritisation
Outsourcing
Workloads – not busy enough / too busy?
Team meetings to discuss
CRM and processes
Day & Tasks
Family Law Example
Family Law Example
Meetings and chats
Daily tasks
When ch work?
When TR?
Wasting time?
Important – review of day – diary
Ch and NC time – record and review
Fees = NO non-chargeable time
What are NC tasks? Take away
Spread work and staff – vessels full with right type of work
Wasted time – efficiencies, etc
Reset expectations
Delegation, pillar to post
Scourge of emails!
Blocks of time
How to maximise efficiency and reduce interruptions
Family Law Example
Family Law Example
Family Law Example
Emotion & Intelligence
Mechanics of Time Recording
Mechanics of Time Recording
Mechanics of Time Recording
Start at 30k (5 hours) – what doing rest of the time? 8 hours – any NC time is not fair on business or yourself
Rules and Protocols (internal)
Take view
Definition of ch time
System – know how to use?
When to TR?
Notepad v manual v timers
Narratives
Rounding-down, break down units, units v mins
Capture all time
1 unit in and out etc
Prep / drafting etc
Case notes
Misnomers – give Linkedin example (under-egging pudding) – break down the work – what are you actually doing? Record and properly treat all the elements (don’t miss)
Questions on misnomers and what is ch?
HOW TO TR and examples
Block, individual
WHAT TO TR – not individual
MUST record all time you spend
Psychology – “can’t put that down; what will client say?”
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